Introduction
WISE communicates with our external audiences in order to develop relationships with them as well as build and manage our identity and reputation.
Scope
The content creation guide covers external communications with individuals and entities outside of WISE.
Purpose
The guide is a reference for the communications team when creating content, to help you understand what you should create the content for and how it will be used.
Context
About WISE
UNDER REVIEW A Southeast Asia that is equitable and sustainable for all. Acting for social and environmental change through community development, behaviour change, capacity building, and research. We focus on water, sanitation, hygiene (WASH) as well as waste management, but also collaborate on causes related to public health, inclusion, education, and climate change. Empowerment - You decide what to do with your life. Expertise - We use cutting edge thinking and practices. Excellence - We deliver high-quality outputs. Grit - We persist through ups and downs.Vision
Mission
Causes
Values
Positioning
Positioning refers to the big differentiating idea that we strive to own in the minds of our target audiences.TO REVIEW
What makes WISE unique?
How do we fit in and stand out among our peers?
What do we want people to think of when they think of us?
Framework
Vision
External audiences are informed about and engaged in supporting WISE's vision of an equitable and sustainable Southeast Asia.
Objectives
To inform and engage WISE's external audiences, we will:
- Create understanding of the causes and consequences of the issues that our projects act on;
- Advocate for the approaches that WISE utilises to address these issues;
- Mobilise audiences to join WISE through donations, volunteering, spreading the word, and partnerships.
Key messages
WISE creates a more equitable and sustainable community by acting across social and environmental sectors. We aspire to be the regional leader in creating change through community development, behaviour change, capacity building, and research programs in Southeast Asia, led by Southeast Asians because real change happens from the ground up. To achieve this aspiration, we need sustainable funding and passionate volunteers and partners who are committed to continuous learning and long-term growth.
Guiding principles
WISE communications should be:
- Accessible: Jargon-free, easy to understand, in plain English, and translated to the local language according to the needs of the audience.
- Purposeful, in terms of communicating information that are insightful and mobilise action in line with WISE’s vision, mission and values.
- Trustworthy: Information should be accurate, evidence-based, up-to-date, transparent and include all the relevant facts.
- Add value: Only speak when we have something worthwhile to say.
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