Educate the public about the causes and consequences of the problems WISE is working on.
Engage the public to support WISE and our projects through donating, volunteering, or sharing.
Publicise events (workshops) that WISE is running.
- Potential individual donors. They support the causes that WISE is working on, and am looking for organisations to donate to.
- Potential interns and volunteers. They are looking for opportunities to experience working at a non-profit, or to contribute their time and skills to a cause that they support.
- Potential workshop and program participants. They are looking for opportunities to develop new skills or contribute their time and skills to a cause that they support.
- The public. They want to learn more or raise awareness about causes they care about.
Embedded within respective project/theme content folders
|None specific to Instagram|
|Google Groups||None specific to Instagram|
Types of content
Instagram has two types of content: (1) Stories, and; (2) Posts. The profile link should also be regularly updated.
Similar to Facebook stories, Instagram stories can be used to share:
- WISE Happenings
- Faces of WISE
- Volunteer opportunities
- Ad-hoc campaigns or recruitment drives related to projects
Instagram stories can be cross-posted with Facebook stories.
1.1 WISE Happenings
Stories would share live updates of WISE activities as they happen, with a focus on providing insight into what team members do in order to keep the organisation running.
1.2 Faces of WISE
While posts feature who team members are, stories can focus on what team members do with WISE and what the experience of working with WISE is like.
1.3 Volunteer opportunities
Each story should feature one open volunteer opportunity. It should include the title of the opportunity and a brief description.
Stories, where appropriate, should be saved as highlights. Each project/theme should have its own highlight with a theme cover.
2. PostsPosts are used to share about: (1) Projects; (2) Faces of WISE, and; (3) Themes.
Each row of three posts (a 'carousel') should provide information on the topic, why it is important and how the reader can support the issue addressed.
Refer to the Content Workflow Guidelines on steps to get a piece of content initiated, submitted, reviewed, designed, and published.