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Channel manager


Channel status



  • Educate the public about the causes and consequences of the problems WISE is working on.

  • Engage the public to support WISE and our projects through donating, volunteering, or sharing.

  • Publicise events (workshops) that WISE is running.

Target audiences

  • Potential individual donors. They support the causes that WISE is working on, and am looking for organisations to donate to.
  • Potential interns and volunteers. They are looking for opportunities to experience working at a non-profit, or to contribute their time and skills to a cause that they support.
  • Potential workshop and program participants. They are looking for opportunities to develop new skills or contribute their time and skills to a cause that they support.
  • The public. They want to learn more or raise awareness about causes they care about.



Embedded within respective project/theme content folders

Design samples and submission templates



None specific to Instagram
Google GroupsNone specific to Instagram

Instagram Manager roles and responsibilities

  • Publish content created by Content Managers on a regular schedule
  • Ensure there is a constant pipeline of content being created
  • Respond to messages and comments
  • Re-post stories and posts that WISE has been tagged in. Consult with Content Manager on appropriate messaging
  • Clean up outdated and irrelevant content


  • Clean up Instagram page to remove outdated or irrelevant content
  • Compile design samples for IG posts and IG stories to help Content Managers
  • Make Instagram accessible in Bahasa Indonesia and Khmer?

Move plans to Jira when you are ready to start acting on them, or to publish them as a volunteer opportunity

Active Instagram tasks

Key Summary Due Assignee P Status

Instagram content pipeline

Key Summary Due Assignee P Status

For Facebook-related tasks to appear here, the 'Channel' field must be assigned to 'IG post', or 'IG story'.

Types of content

Instagram has two types of content: (1) Stories, and; (2) Posts. The profile link should also be regularly updated.

1. Stories

Similar to Facebook stories, Instagram stories can be used to share:

  • WISE Happenings
  • Faces of WISE
  • Volunteer opportunities
  • Ad-hoc campaigns or recruitment drives related to projects

Instagram stories can be cross-posted with Facebook stories. 

1.1 WISE Happenings

Stories would share live updates of WISE activities as they happen, with a focus on providing insight into what team members do in order to keep the organisation running.

1.2 Faces of WISE

While posts feature who team members are, stories can focus on what team members do with WISE and what the experience of working with WISE is like.

1.3 Volunteer opportunities

Each story should feature one open volunteer opportunity. It should include the title of the opportunity and a brief description.


Stories, where appropriate, should be saved as highlights. Each project/theme should have its own highlight with a theme cover.

2. Posts

Posts are used to share about: (1) Projects; (2) Faces of WISE, and; (3) Themes.

2.1 Projects

Each row of three posts (a 'carousel') should tell the story of the project and how the reader can support the issue addressed. Each carousel can either 'replace' previous posts about the project (i.e. you should delete previous posts after uploading the new post) or add on to previous posts.

The series might look and feel something like this:

The exact structure will depend on the project, but in general should describe the following:
  • Problem: Consequences and problems
  • Project: Approach, efforts and results
  • Call-to-action: How readers can support the project/WISE

Multiple graphics

The post should have additional graphics to provide comprehensive information about the issue.

Variations to the call-to-action

‘Make Waves with WISE’ could be replaced by interesting project insights or other calls to action

2.2 Faces of WISE

Each row of three posts (a 'carousel') should feature three team members or stakeholders, including partners, participants, and stakeholders. 

The series/carousel might look and feel something like:

For each new series:

  • Prioritise new team members/partners who have not been featured before, or have not been featured recently (but are still active in WISE).
  • Choose people who have different backgrounds or roles. This is to ensure diversity in who we profile.
  • Try to vary the themes between each series.
  • Each post should have a caption that:
    • Links the content in the graphic to a call-to-action for the reader e.g. support the Phnom Sanitation Project by donating; help us educate your friends and family about hygiene and sanitation; volunteer to create new training material on various topics, or;
    • Make the volunteer more relatable e.g. Who is your favourite author? Let us know in the comments!

2.3 Themes

Each row of three posts (a 'carousel') should provide information on the topic, why it is important and how the reader can support the issue addressed.

Refer to the Content Workflow Guidelines on steps to get a piece of content initiated, submitted, reviewed, designed, and published.

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