- Educate the public about the causes and consequences of the problems WISE is working on.
- Mobilise the public to support WISE and our projects through donating, volunteering, or sharing.
- Publicise events (workshops) that WISE is running.
- Potential individual donors. They support the causes that WISE is working on, and am looking for organisations to donate to.
- Potential interns and volunteers. They are looking for opportunities to experience working at a non-profit, or to contribute their time and skills to a cause that they support.
- Potential workshop and program participants. They are looking for opportunities to develop new skills or contribute their time and skills to a cause that they support.
- The public. They want to learn more or raise awareness about causes they care about.
Embedded within respective project/theme content folders
|None specific to Facebook|
|Google Groups||None specific to Facebook|
Types of content
The Facebook page focuses on the following content: (1) Cover photo; (2) Photos (in photo albums); (3) Posts, and; (4) Stories
1. Cover photo
The cover photo is the first thing that a visitor sees. Therefore, it should clearly convey to the visitor what WISE is about. Alternatively, if WISE is running a campaign or recruiting participants, the photo can be used to clearly convey WISE's key call-to-action at the time.
Click here to create a new cover photo. It includes guidelines on dimensions as well as sample cover photos for inspiration.
2. Photos (in photo albums)
In general, photos should be arranged in albums according to the following themes: Projects, Services, Faces of WISE, Volunteer opportunities.
Each album should be a catalogue of the services provided under that category, namely: capacity building, and consulting. Related links: Services content guidelines.
Refer to the Content Workflow Guidelines on steps to get a piece of content initiated, submitted, reviewed, designed, and published.