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Purpose
Educate the public about the causes and consequences of the problems WISE is working on.
Engage the public to support WISE and our projects through donating, volunteering, or sharing.
Publicise events (workshops) that WISE is running.
Target audiences
- Potential individual donors. They support the causes that WISE is working on, and am looking for organisations to donate to.
- Potential interns and volunteers. They are looking for opportunities to experience working at a non-profit, or to contribute their time and skills to a cause that they support.
- Potential workshop and program participants. They are looking for opportunities to develop new skills or contribute their time and skills to a cause that they support.
- The public. They want to learn more or raise awareness about causes they care about.
- Potential partners to work with
Integrations
| Type | Resource | Description |
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| Files | Embedded within respective project/theme content folders | |
| Slack | - | None specific to Instagram |
| Google Groups | None specific to Instagram | |
Types of content
Instagram has two types of content: (1) Stories, and; (2) Posts. The profile link should also be regularly updated.
1. Stories
Similar to Facebook stories, Instagram stories can be used to share:
- WISE Happenings
- Faces of WISE
- Volunteer opportunities
- Ad-hoc campaigns or recruitment drives related to projectsPromote WISE posts
Instagram stories can be cross-posted with Facebook stories.
1.1 WISE Happenings
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| Stories would share live updates of WISE activities as they happen, with a focus on providing insight into what team members do in order to keep the organisation running. |
1.2 Faces of WISE
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| While posts feature who team members are, stories can focus on what team members do with WISE and what the experience of working with WISE is like. |
1.3 Volunteer opportunities
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| Each story should feature one open volunteer opportunity. It should include the title of the opportunity and a brief description. |
Highlights
Stories, where appropriate, should be saved as highlights. Each project/theme should have its own highlight with a theme cover.
2. Posts
Posts are used to share about: (1) Projects; (2) Faces of WISE, and; (3) Themes.2.1 Projects
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Each row of three posts (a 'carousel') should tell the story of the project and how the reader can support the issue addressed. Each carousel can either 'replace' previous posts about the project (i.e. you should delete previous posts after uploading the new post) or add on to previous posts. |
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The series might look and feel something like this:
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2.2 Faces of WISE
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| Each row of three posts (a 'carousel') should feature three team members or stakeholders, including partners, participants, and stakeholders. |
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The series/carousel might look and feel something like:
For each new series:
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2.3 Themes
Each row of three posts (a 'carousel') should provide information on the topic, why it is important and how the reader can support the issue addressed.
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Refer to the Content Workflow Guidelines on steps to get a piece of content initiated, submitted, reviewed, designed, and published. |