Page tree

Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.


Page properties


Linklinkedin.com/company/washinseasia/
Channel manager

Handy Status
StatusRecruiting
id454

Channel status

Handy Status
StatusIn progress
id2515





Purpose

  • Mobilise companies with corporate social responsibility (CSR) departments to sponsor or partner WISE on a project.
  • Attract potential staff and interns to apply to join WISE.
  • Publicise WISE's capacity building and consulting services.

Key target audiences

  • Potential corporate sponsors and partners. They have a CSR or similar department that is looking to support specific causes aligned to their organisation or department.
  • Potential staff and interns. They are looking for opportunities to experience working at a non-profit social or environmental cause.
  • Potential non-profit and corporate clients. They are looking for research and/or training services.

Integrations

TypeResourceDescription
Files

None

Slack



-

None specific to LinkedIn
Google GroupsNone specific to LinkedIn




LinkedIn Manager roles and responsibilities

  • Create and share posts every 1-2 weeks
  • Respond to messages and comments
  • Share posts that WISE has been tagged in. Consult with Content Manager on appropriate messaging
  • Clean up outdated and irrelevant content

Plans

  •  Clean up the LinkedIn page to remove outdated or irrelevant content


Tip

Move plans to Jira when you are ready to start acting on them, or to publish them as a volunteer opportunity


Active LinkedIn tasks

Jira
serverjira.washinseasia.org JIRA
columnskey,summary,due,assignee,priority,status
maximumIssues20
jqlQueryproject = D42 AND issuetype = Task AND Channel = "LinkedIn post" ORDER BY due ASC, priority DESC, updated DESC
serverId6ccac912-8f16-3019-9cb3-b7966c97eacb

LinkedIn content pipeline

Jira
serverjira.washinseasia.org JIRA
columnskey,summary,due,assignee,priority,status
maximumIssues20
jqlQueryproject = D421 AND issuetype = "Content issue type" AND resolution = Unresolved AND Channel = "LinkedIn post" ORDER BY priority DESC, updated DESC
serverId6ccac912-8f16-3019-9cb3-b7966c97eacb

Tip

For LinkedIn-related tasks to appear here, the 'Channel' field must be assigned to 'LinkedIn post'.




Content

For LinkedIn, we currently focus on short-form posts and sharing links to WISE articles/webpages.



Every 1-2 weeks, write a post that aligns with a purpose and key target audience. Examples might include:

  • Showcasing a project that companies would likely be interested in sponsoring or partnering
  • Highlighting a number of volunteer opportunities
  • Showcasing an example of a capacity building or consulting project that WISE has done, and encouraging people to check out WISE's catalogue of services



Tip

Refer to the Content Workflow Guidelines on steps to get a piece of content initiated, submitted, reviewed, designed, and published.