Preliminary suggested approach
Familiarise with existing content strategy:
- Review official content creation guidelines
- Review content on website and social media
- Monitor discussions within content team during content creation to understand existing thought processes e.g. through Jira
- Meet with content team members
Create a list of feedback and questions
- Develop recommendations to improve content strategy, specifically, changes to make to the original guidelines
- Present key changes to the Board and Core Team
Implement approved changes
- Edit the content creation guidelines
- Guide content team on any updated messaging
- Review content created by content team before publishing
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