Public engagement
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Information about WISE's projects are mainly posted on the website, Facebook photo album, and as Instagram posts. They can also be posed on other channels if appropriate.


Before you start

Step 1: Have you been assigned a project?

If not, check for available projects in Welcome to the Public Engagement workspace! 


Step 2: Familiarise yourself with the project

Study the resources on the respective project content pages (right), including project information and previously prepared/published content.



Step 3: Familiarise yourself with the respective channel guidelines 

Website

Project pages should describe

  • Background of the project: The problem and its consequences, and the causes, if known.
  • Goal of the project: The results (outcomes, outputs) that the project aims to achieve.
  • Solution: What approach or activities was or will be implemented to achieve the goals.
  • Progress: What results (outputs, outcomes) have been achieved so far.
  • Next steps: What the project will be doing next.
  • Call-to-action: How readers could support WISE's mission through this project.

For workshops, pages should describe

  • What the workshop is about: One-sentence summary of the workshop.
  • Learning outcomes ('What you will learn'). Highlight any unique concepts that will be shared.
  • Delivery method(s) e.g. Number of hours, e-learning, etc.
  • Target participant profile ('Who should attend')
  • Examples of past workshops conducted, including photos.
  • Testimonials, if any.


Facebook

Each album should tell the story of one project. It might look and feel something like that:


The exact structure will depend on the project, but in general should describe the following:

Overview

Project title and summary


Summary of why the project is important (problem and its consequences) and how WISE is trying to address the problem.

Problem description

Consequences and causes


Explain in detail why the project is important, i.e. the consequences of the problem.

The graphic should represent an informative fact that the audience can share. Use one graphic per (type of) consequence.

Approach

Theory of change


Explain how the project aims to solve the problem.

Efforts

Activities and outputs


Describe what the project has done.

Results

Outputs and impact


Highlight key achievements and findings.


  Instagram

Each row of three posts (a 'carousel') should tell the story of the project and how the reader can support the issue addressed. Each carousel can either 'replace' previous posts about the project (i.e. you should delete previous posts after uploading the new post) or add on to previous posts.


The series might look and feel something like this:


The exact structure will depend on the project, but in general should describe the following:
  • Problem: Consequences and problems
  • Project: Approach, efforts and results
  • Call-to-action: How readers can support the project/WISE


Multiple graphics

The post should have additional graphics to provide comprehensive information about the issue.

Variations to the call-to-action

‘Make Waves with WISE’ could be replaced by interesting project insights or other calls to action


Step 4: Plan your content

Each project is different, therefore each project's content will differ. Questions to ask yourself include:

  • Does the existing content, if any, require a revamp? 
  • Or does it simply require updating or adding on? 
  • If the existing content requires a revamp, can the existing content be reused or adapted in any way?
  • Is any of the content time-sensitive?
  • Can the content be published in stages, or should it be published all at once.

Plan your content such that the content is up-to-date across the website, Facebook, and Instagram. You may find it useful to bounce your ideas off the project's team members, the Channel Manager, and the Coordinator.


Ready to start?

Move on to the content creation workflow.


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