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Localtab Group


Localtab
titleFundraising position

WISE has carried out two several crowdfunding campaigns (not including the crowdfunding campaign for partner Mr Sros to start Community Training Organization for Development) since registering in Singapore, receiving a total of US$10,000 in 2020 and 2021, up from US$4,900 from 90 donations from 67 donors between 2017 and 2018

Scatterplot

. An additional US$7000 came from unrestricted donations.


Histogram of amounts contributed by each donor in frequency.

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The vast majority of donations are small, skewed by an occasional large (and unexpected) donation. Donors are overwhelmingly team members and their friends, and they have mostly been from Singapore.

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Localtab
titleSWOT analysis

Crowdfunding campaigns are an accessible source of unrestricted funds. It is easy to set up a crowdfunding campaign that can then be used to reach a wide audience. The successful implementation of projects (Phnom Sanitation Project; Designing for Behaviour Change workshops; Story of the Land) and documentation of beneficiary stories (Phnom Village subsidy recipients) will help WISE create compelling campaign stories. 

WISE’s access to crowdfunding platforms, which are generally only for charities, have been limited. But the organisation’s registration in Indonesia will provide access to crowdfunding platforms such as kitabisa.com as well as Give.Asia, and our registration in Singapore will provide access to Giving.sg for local causes. WISE has also yet to tap into the Global Giving Accelerator crowdfunding program. In 2020, WISE registered Since registering on SimplyGiving in both Singapore and Indonesia , giving the organisation further reachin 2020, WISE has collected 115 donations.


SWOT analysis for crowfunding campaigns

Advantages

Easy to implement; Diversifies profile of supporters; Can be unrestricted

Strengths

Projects and stories to leverage

Opportunities

Crowdfunding platforms in Singapore (SimplyGiving, Give.Asia; Giving.sg) and Indonesia (kitabisa.com) once registered; Crowdfunding accelerators

Disadvantages

Resource-intensive to implement effectively (publicity and engaging supporters)

Weaknesses

No crowdfunding team and lack of preparation; Not yet registered as a charity; Limited track record and brand visibility

Threats

A few crowdfunding startups in Cambodia, but not effective


While it is easy to create a crowdfunding page, it requires intense effort and preparation to effectively publicise the campaign and solicit donations. Previous campaigns likely suffered from the lack of a dedicated crowdfunding team and the lack of resources to prepare an effective campaign. Being a young organisation with limited track record and brand visibility, WISE is realistically only able to reach friends and friends of friends at present. 

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Localtab
titleDesired state and action steps

WISE has yet to maximise the organisation’s potential to utilise crowdfunding. Registering in Indonesia and Singapore will open up more platforms WISE can leverage to seek donations. To maximise crowdfunding potential, WISE will make a concerted effort to increase our reach on social media and develop a crowdfunding strategy so that crowdfunding campaigns can be implemented effectively and efficiently. In the long-term, WISE aims to have a dedicated crowdfunding team (with at least one part-time paid position) in order to maximise the amount the organisation is generating. Giving.sg has raised over $206M for 550 charities and is the leading fundraising platform in Singapore. WISE should aim to always have at least one active fundraising campaign on the platform at all times, even if generic and not aimed at a specific initiative.


Current statePossible action stepsDesired state
Campaign donations received mainly from friendsIncrease brand visibility and credibility as well as increase preparationCampaign donations received from friends to members of the public
Access to few platforms
  • Register in Indonesia
    Handy Status
    StatusShort term
    id430
  • Register as a charity in Singapore
    Handy Status
    StatusShort term
    id431
Strategically leverage platforms for different purposes
Limited track record and brand visibility
  • Increase number of followers on Facebook and Instagram 
    Handy Status
    StatusShort term
    id433
  • Strengthen social media engagement efforts 
    Handy Status
    StatusMedium term
    id435
  • Encourage Core Team to join networks such as YSEALI 
    Handy Status
    StatusMedium term
    id437
Strong brand presence
No crowdfunding team, therefore lack of preparation
  • Develop and implement a yearly crowdfunding strategy
    Handy Status
    StatusShort term
    id442
  • Get more team members involved in crowdfunding efforts
    Handy Status
    StatusShort term
    id443
  • Recruit a crowdfunding team
    Handy Status
    StatusLong term
    id444
Dedicated crowdfunding team implementing campaigns

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