Crowdfunding campaigns are an accessible source of unrestricted funds. It is easy to set up a crowdfunding campaign that can then be used to reach a wide audience. The successful implementation of projects (Phnom Sanitation Project; Designing for Behaviour Change workshops; Story of the Land) and documentation of beneficiary stories (Phnom Village subsidy recipients) will help WISE create compelling campaign stories.
WISE’s access to crowdfunding platforms, which are generally only for charities, have been limited. But the organisation’s registration in Indonesia will provide access to crowdfunding platforms such as kitabisa.com as well as Give.Asia, and our registration in Singapore will provide access to Giving.sg for local causes. WISE has also yet to tap into the Global Giving Accelerator crowdfunding program. In 2020, WISE registered Since registering on SimplyGiving in both Singapore and Indonesia , giving the organisation further reachin 2020, WISE has collected 115 donations.
SWOT analysis for crowfunding campaigns
Easy to implement; Diversifies profile of supporters; Can be unrestricted
Projects and stories to leverage
Crowdfunding platforms in Singapore (SimplyGiving, Give.Asia; Giving.sg) and Indonesia (kitabisa.com) once registered; Crowdfunding accelerators
Resource-intensive to implement effectively (publicity and engaging supporters)
No crowdfunding team and lack of preparation; Not yet registered as a charity; Limited track record and brand visibility
A few crowdfunding startups in Cambodia, but not effective
While it is easy to create a crowdfunding page, it requires intense effort and preparation to effectively publicise the campaign and solicit donations. Previous campaigns likely suffered from the lack of a dedicated crowdfunding team and the lack of resources to prepare an effective campaign. Being a young organisation with limited track record and brand visibility, WISE is realistically only able to reach friends and friends of friends at present.