The key audiences that WISE AcTSEA aims to communicate with are listed below. To communicate with key audiences, we should also engage the media and the general public. Note that we do not focus on existing stakeholders because our one-on-one communication with them is more significant. However, existing project partners, staff, interns, and volunteers must be given due recognition in relevant material. Audience | Who they are | What they want |
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Potential funders | - Foundations and agencies whom WISE ActSEA has applied to for funds;
- Companies with corporate social responsibility (CSR) departments who may have found WISE ActSEA through the internet or word-of-mouth;
- Individuals who know of WISE ActSEA through our networking activities, the internet, or word-of-mouth.
| - To support a cause that their organisation works on, or that they believe in;
- To see what their funds will be used for;
- To know that their funds will go to achieving real impact;
- To ensure that WISE ActSEA will use their funds in a professional and accountable way.
| Existing funders | - Organisations who have given WISE ActSEA money.
- Individuals who donate monthly.
- Individuals who have donated.
| - To see what their funds have been used for, and the impact of those funds.
| Potential staff, interns and volunteers | - Individuals looking for opportunities to be involved in the non-profit social and/or environmental sector.
| - To develop their professional and personal skills, and/or;
- To contribute their time and skills to a social or environmental cause, or to their local community.
| Potential workshop and program participants | - Individuals looking to develop new skills or be involved in the non-profit social and/or environmental sector.
| - To develop their professional skills, or;
- To contribute their time and skills to a social or environmental cause, or to their local community.
| Potential project partners | - Organisations or individual changemakers who work on a related social or environmental cause, or who work in the same community. These are entities who are more open to collaboration.
| - To address a need that they don't have the resources (manpower) or expertise to address.
| Potential clients | - NGOs, educational and other institutions who require third-party training and research services.
| - To hire a consultant to carry out an activity.
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