WISE uses Jira - a task management tool - to manage the content creation workflow.
A piece of content for a project could refer to:
- A new website page, if the project does not already have a page
- An update to the existing website page
- New posts for the project's Facebook photo album
- A new series of posts for Instagram
Guidelines for Content Managers and Designers
Step 1. Initiate a content task
Once you have started planning a piece of content, create a task (aka 'issue') on the Jira content pipeline. Update the following fields:
Summary: A brief description of what the content is about
Due date: The date when you plan to publish the content. When planning the date, give enough time for the drafting and review process.
Assignee: Assign the task to yourself
- Project/Theme
After creating the task:
Step 2: Draft content
If you do not already have templates in your respective content folders, use the following templates to draft and submit your content:
At this stage, do not worry too much about the design. Focus on getting the content right.
When you have started writing:
- Update the content's task to 'Writing stage'
Step 3: Send to Channel Manager and project team members for (internal) review
When you have drafted the content:
- Upload a link to the draft in the relevant sub-task
- Change the status of the sub-task to 'To review'
- Assign the sub-task to the Channel Manager
- To assign more reviewers, 'clone' the sub-task and assign the sub-task to the next reviewer
Step 4: Revise and resubmit
When the reviewers have reviewed your content, they should update the Jira sub-task status as follows:
- 'To write' indicates that the reviewer has feedback that you should incorporate into your next draft. Return to Step 2.
- 'Done' indicates that the reviewer does not have feedback, and your draft is fine. Move to the next step.
Step 5: Draft graphics
If the content requires graphic design:
- Update the content's task to 'Design stage'
- Create a 'Design' sub-task and assign it to the graphic designer.
Any graphic design should be consistent with the project/theme's overall style, as well as WISE's branding style guide.
Step 6: Send to Content Manager and Channel Manager for (internal) review FOR DESIGNER
When you have drafted the graphics:
- Upload a link to the draft in the relevant sub-task
- Change the status of the sub-task to 'To review'
- Assign the sub-task to the Content Manager
- To assign more reviewers, 'clone' the sub-task and assign the sub-task to the next reviewer
Step 7: Revise and resubmit FOR DESIGNER
When the reviewers have reviewed your design, they should update the Jira sub-task status as follows:
- 'To design' indicates that the reviewer has feedback that you should incorporate into your next draft. Return to Step 5.
- 'Done' indicates that the reviewer does not have feedback, and your design is fine. Move to the next step.
Step 8. External review
If the project/theme involves an external party (e.g. partner), you should send the content to them for review:
- Update the content's task to 'External review stage'.
- Create a 'External review' sub-task and assign it to yourself.
- Send the content to the external party for review.
Step 9: Revise and resubmit
When the external parties have reviewed your content, you should update the Jira sub-task status as follows:
- 'Revision required' indicates that the external party has feedback that you should incorporate into your next draft. Return to Step 2 or Step 5 as needed.
- 'Done' indicates that the reviewer does not have feedback, and your draft is fine. Move to the next step.
Step 10: Send to Channel Manager for publishing
When the content is ready:
- Update the content's task to 'Publishing stage'
- Ensure that the links to the finalised content are clearly uploaded in the task
- Create a 'Publishing' sub-task and assign to the Channel Manager
- To assign more Channel Managers, create more sub-tasks
Done!
Start on your next content 