Develop and implement strategies to improve engagement. - Track and analyse engagement across platforms, and identify gaps in engagement.
- Monitor social media trends across Southeast Asia, focusing on countries that WISE is active in.
- Develop, implement, review, and/or improve content strategies to improve engagement.
Manage communications channels. Manage online communication channels Generate, create, WISE’s online communication - Maintain the content planning documentation and systems to manage and plan content
- Identify content ideas with other teams
- Create and publish content in line with content creation guidelines
- Ensure content is accessible in English, Bahasa Indonesia, and Khmer
Support other teams to generate, create and publish content - Develop and implement systems and procedures to guide teams through the content creation process
- Develop and disseminate guidelines on creating content
Review and edit content before publishing Ensure that content reflects WISE’s mission and values: - Develop and implement content creation guidelines
- Develop and enforce policies for video, photography, consent, etc.
Develop capacity to create content and manage communications channels: - .
- Monitor notifications and follow up on comments and messages.
- Ensure that profile information is up-to-date.
Create content. - Work with relevant teams to gather content (e.g. quotes, photos, videos, etc.).
- Work with relevant teams to identify content ideas and strategies.
- Copywriting, graphic design, editing, translation, and proofreading.
Develop, implement, review, and/or improve policies, systems, and procedures to: - Gather content efficiently and ethically (e.g. informed consent, photography, videography).
- Carry out copywriting, editing, translation, and proofreading.
- Design, edit, and finalise graphics and other visual content, and ensure that it is web-accessible
- Ensure content is up-to-date.
- Ensure that content reflects branding.
Develop capacity of the team to achieve roles and responsibilities: - Given available resources, work with the HR to recruit team members with the relevant skills or willingness to learn.
- Work with the Finance to budget for personnel and tools.
- Work with the Fundraising to raise funds for personnel and tools.
- Work with Knowledge to equip team members with useful knowledge and skills.
Work with the Legal to keep current on relevant laws and regulations, such as data protection. Recruit volunteers to the Media Engagement Team, with the HR Team |